Desenho de moda: linguagem e dispositivo de memória, identidade e cultura representadas na obra do estilista baiano Vitorino Campos

Abstract

This work aims to study the Fashion Design as memory, language, identity and culture, having its starting point from Vitorino Campos' work, a stylist from Bahia. The research has the overall objective to demonstrate how, when putting down on paper his project or when drawing, a stylist transforms his mental representation in a graphical representation ___ the fashion design that becomes language and memory device or memories ___ that by itself already works with time and awakens memories and/or oblivion, associating cultures and showing designer's identity. In this sense, an understanding of drawing as a visual record of fashionable it becomes a memory device , presents the language, memory , culture and identity that strengthens timeless way ( towards the transit times past , future or present, without reducing Cartesian duration of these ), with existing variables and overcoming the idea of objectification image . The research focuses both evocative and inspiring aspects of social and anthropological dimension of the design , as the technical aspect determining the achievement of these . Thus , this paper highlights , the universe of Fashion Design, the fact that the designers of the area generally look to the past references to the identity of this recreating times , and from there , the research investigates the production designer Vitorino Fields which demonstrates their parts inspiration from other eras. In this way, the work intends to contribute to systematize a knowledge concerning the analysis of fashion images within a broad perspective and based on specialized theory on the subject, linked to the substrates chosen since the title of the Thesis. Through the observation of designs shown here, it was sought to demonstrate the existing relations since the idea creation until the final piece manufacturing by the stylist.Thus, the research was cultivated in a way to show the Drawing's implicit or explicit sense relations from a documentary survey and a field research with semi-structured interview and the found data discussion.