A intervenção do empresariado na educação escolar: análise das diretrizes e ações no município de Feira de Santana – Ba (2001-2008)

Abstract

This research discusses the involvement of the business community in educational policies undertaken in the municipal education Feira de Santana - BA, in the period 2001-2008. For this study elected as central research question: what are the guidelines for entrepreneurship education and how they materialize in educational policies for the municipal education Feira de Santana? The insertion of the business while educational policy makers, through their social organizations, dating back to the processes of administrative reform of the 1990s, and has as argument the alleged inability of the state to guarantee social rights, shifting this role for public non-state actors. Aim sought to analyze the concepts and actions of partnership programs between business and the municipal government of Feira de Santana. The research was based on qualitative content analysis, and sought to articulate the political analysis of educational policies proposed by the business and accepted by the city government, through partnership programs between 2001-2008, taking as main categories of analysis the concepts of State and Corporate Social Responsibility. The corpus of the study consisted of official documents, print and digital, which indicated guidelines of the educational policies of the municipal government of Feira de Santana; newspaper reports indicated that print and digital aspects of education and municipal; documents programs resulting from partnerships between the Municipal Education Feira de Santana and companies in the period 2001-2008. It was found that between the years 2001 to 2004, partnerships were characterized by actions more specific programs, intensifying their actions in the second administration of Mayor Jose Ronaldo de Carvalho, from 2005 to 2008, when the partnership strategies and interventions entrepreneurs took new shape, becoming more refined and enduring. The focus became the management and efficient educational programs focused on the environment and social inclusion have become more comprehensive. The study concluded that the interventions of entrepreneurship in education policy under the umbrella of corporate social responsibility (CSR), hereby becoming an important vector for the promotion of corporate image as promoters of social services, having as theme the implementation of a model efficient and standard productivity found in business management.