Desenvolvimento regional sustentável: a experiência do Banco do Brasil na Associação Quilombola de Bom Jardim e Monteiro em Caem - BA

Abstract

This work had the objective of analyzing the participation of the Bank of Brazil in the regional sustainable development in the Territory of Identity of the Piedmont of Diamantina in the State of Bahia. The research focuses on the experience of Bank of Brazil through the implementation of business plans in the municipalities where Bank of Brazil’s branches are located. We delimit the Diamantina Piedmont Identity Territory as an area of analysis and it was necessary to carry out the characterization by describing its social, environmental, economic and cultural aspects. A fundamental point of the work was the discussion about the concepts of territory, territory of identity and sustainable development. Since the analysis of the research is based on the strategy of Bank of Brazil, the methodology used by the company to implement the Sustainable Regional Development (SRD) business plans was described. The business plans seek to boost Sustainable Regional Development through the insertion of a participatory methodology, mobilization of local agents to create a network of partnerships, with the purpose of supporting local productive activities to generate work and income in economically viable, socially just and environmentally correct and respecting the cultural diversity of the territory. The analysis was carried out in a business plan: cassava plan implemented in the Quilombola Association of the cassava producers of Bom Jardim and Monteiro (AquiBom), in the municipality of Caem. Studying this plan can contribute to the improvement of Bank of Brazil's strategy or even to creating new ways to support productive activities in the country.